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March 14, 2024
As someone charged with developing a marketing plan and budget for your building products brand, you are undoubtedly facing a host of challenges – new opportunities, shifting priorities, ever-changing customer needs and wants, rapidly emerging digital marketing technologies, and finite financial resources. In a hyper-digital world where everyone who matters to you begins their buying journey online, where do you start?
January 10, 2024
At a recent business lunch, I was asked a thoughtful question by a former colleague, who is also president of her marketing agency. She wanted to know which brand in the building materials category I would love to work on as a client at BLD Marketing.
June 9, 2022
Ways for Building Materials Brands to Meaningfully Deliver on Their Marketing Efforts
May 9, 2022
BLD Marketing recently sat down with its president, Dave Sladack, for an inside look at the agency’s strategic planning process, what is required, and why it works.
April 6, 2022
Are Your Budgets Aligned with Today’s Updated Standards?
April 5, 2022
In a world where access to information is instantaneous through an electronic device that fits in the palm of your hand, the sales cycle for a building materials manufacturer follows an entirely different set of rules than it did years ago.
November 15, 2021
Smarter Synergies for Building Materials Companies
April 17, 2020
Today’s architects, building owners and contractors that are looking for building product solutions prefer to begin their journey on a manufacturer’s website triggered by an organic search, a click on a digital ad, a media placement, a social media post or an email.
April 7, 2020
Understanding the Rules of Engagement Makes All the Difference
March 26, 2020
According to a recent Walker Sands report, 56% of salespeople and marketers claim they operate in silos, separate from their counterparts.
March 23, 2020
Products come and go. New products launch and often quickly get copied.
December 10, 2019
There is a connection between residential and light commercial construction markets as it relates to marketing strategy, planning, and execution.
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